So how do you start? Drip marketing for new accounts involves four steps: Plan – Developing a good plan is the very first step to ensuring that you have effective drip marketing for the whole year. Not only that. You should also have a plan of action for each month. As with any good marketing, [...]
Archive for the ‘Marketing’ Category
You’ve identified the benefits you offer your customers, but how do you turn a list of benefits into engaging copy? As a copy writer, many of the projects we’ve undertake are for completely new products. The client has some general ideas about what they’d like to convey, but they need someone who can fine-tune their [...]
When the economy doesn’t look good and consumer spending is low, it’s best if you hype up your marketing efforts as early as possible. This is an indication that the economy is turning bad. If you wait for things to look good or the market to be in a better condition, you run the risk [...]
A well-tuned marketing campaign is a beautiful thing. Your advertising not only connects with just the right prospects, but it seems everyone is talking about you, your product, or service. Sales come in at a nice pace. Profits mount as you quietly chuckle thinking how little you spent on marketing. Suddenly, moving your company forward [...]
Center Your Focus On Your Prospects, NOT On Your Company. It is all too easy to focus all your advertising on you and not on your prospects. We all do it, just look at any ad and ask yourself what the ad is really saying. Is it talking about the prospect or about the company? [...]
When you know the answers to these 5 key marketing questions, you can create effective marketing communications. The answers to these 5 questions reveal how you can get your prospect’s attention and motivate them to take the action you want. 1. WHO DO I WANT TO REACH? Describe detailed characteristics of your ideal prospect. Be [...]
Once upon a time, there was a village on the banks of a fine, clear river. The villagers all drew their water from the river, and used it to cook, and bathe and water their gardens. Life was good. During one particular rainy season, the river flooded. When the water went down, the river had [...]
