Shell Point Targets Area Golfers

Posted: November 20, 2012 in SmartTARGET

Shell Point Targets Area Golfers

Shell Point Golf Club needed to increase traffic and selected Creative Marketing for this SmartTARGET direct mail campaign. The promotion features 2 branded gold balls inside a 4–dram Rx bottle with a label that invites the recipient to “Take Two and Call Us in the Morning. Enclosed in the box was a special offer coupon. As an InfoUSA strategic partner, we secured a highly-targeted list of 1,000 likely prospects that matched the pre-determined demographics. Shell Point Golf Club enjoyed a robust season that provided a generous ROI.

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